When Shlomo was a little boy, he used to visit his uncle’s ice cream factory in Tel Aviv, he loved to see the work, creation and joy that ice cream can bring to people. Even when he came to ice cream shops, it seemed to him that it was much more fun to give it away than to eat it, and he dreamed of always being on the other side of the stand. In recent years, the dream has become a reality, at first by placing a small refrigerator in the yard of our trailer, then by setting up an actual ice cream shop, and now we want to continue growing, traveling around the country at events, fairs, making more and more people happy with ice cream and magic, as we like. As with many businesses that come straight from the heart, it came intuitively, spontaneously, without equity, or any external support, now in the mature stage of the business we understand that there is a need for more significant infrastructure, support and tools that will allow us to both dream, and execute, and support a family with dignity .
