Yishai has created a sustainable alternative to conventional plastic and nylon food storage solutions. His product is simple yet highly effective, with the ambitious aim of reducing plastic usage. Yishai believes that this product can be made accessible to every household in Israel, enabling individuals to minimize their plastic consumption and instill the belief that they can make a positive impact.
My impact loan status:
What I need help with
The company aims to expand and innovate by acquiring advanced production equipment to facilitate business growth and amplify the product’s positive environmental impact.Our ambition is to reach new markets in relevant stores so that not only those who actively enter the online store can be exposed to our product.
About my business
Our product “The Wrapper”, is a fabric coated with a natural mixture of wax, cocoa butter and pine resin which together provide a large number of benefits in maintaining food freshness, comfort and cleanliness, and thus the use of plastic bags / aluminum foil/ plastic boxes etc., can be avoided or reduced. In the near future we are developing a machine that will allow us to produce higher quality and larger volumes, and for that we need the loan. Our ambition is to reach new markets in relevant stores so that not only those who actively enter the online store can be exposed to our product. This way, we can reach new target audiences. Today, most of our customers are those who have sustainability on their minds, those who are actively looking for an efficient and convenient solution. With the help of entering the stores, we can also reach customers who are less concerned about the issue of sustainability, but thanks to the benefits of the product, they will be able to join the change and discover the economic and personal advantages involved – for them as well.
I am, 34, from Haifa. For ten years I used to develop educational frameworks for woodworking and sustainability. Today I am the owner of the “Wrapper”. I believe we can reach every home in Israel. This way, each and every one can reduce the use of plastic and succeed in acquiring the belief that they can do good.