Attire for you entire family
I’m Hana, I own a fashion boutique that caters to Haredi women in Beit Shemesh. Since the war, we have experienced a decline in sales as people do not feel safe leaving their homes. I need help to build a digital marketing campaign and to diversify my inventory.
My impact loan status:
What I need help with
The store has been growing steadily, but I need a loan to market the store and expand my inventory. I plan to use the loan to create a marketing campaign that targets ultra-Orthodox mothers in the area.
About my business
I opened a clothing store in a growing neighborhood in Beit Shemesh, specifically focusing on ultra-Orthodox mothers with families. With seven children of my own, I understand the challenges of finding affordable and stylish clothing for a large family. I have a long history in the clothing industry, along with a deep understanding of the market and strong connections within the ultra-Orthodox community in Beit Shemesh. I believe that I can leverage my skills and experience to ensure the success of my store.
I live in Beit Shemesh with my husband and our seven children. To provide for my family, I also work as a graphic designer.
In light of the war, my business experienced a decrease in property, people do not feel safe leaving their homes, therefore the hours of operation when I open the business are more limited.