Eden’s Path to Beauty and Renewal

With the ongoing war and my husband serving long-term reserve duty, I’m balancing between managing my business and caring for my child. This has taught me daily lessons of strength, perseverance, and adaptability.

Micro lending, Macro Impact

Eden Aesthetics is more than just an aesthetics studio in Kfar Yona—it’s a sanctuary for self-care and renewal. My mission is to offer advanced treatments like lip contouring, pigmentation, and nail care in a supportive atmosphere, helping clients feel their best. Due to the war and my husband’s reserve duty, my business has struggled with revenue and cash flow. This loan will help me purchase essential equipment and launch a marketing campaign to grow and stabilize the studio, ensuring I continue empowering clients and supporting my family.

My business - My spark

My passion for beauty and helping others led me to open Eden Aesthetics. I wanted to create a place where women could come for personal renewal and empowerment. Since the war started and my husband was called to extended reserve duty, balancing my business and caring for my son has been a challenge. Despite these difficulties, my commitment to my clients and my passion for beauty remain strong. With this loan, I can invest in my business and continue building a space where clients find confidence and renewal.

A few more words

I'm Eden Ben Sasson, 32 years old, happily married to Beni, and a mother to our two-year-old son, Yanai. The past few months have been tough. The war and my husband’s extended service have deeply affected my business. On top of that, being the sole caregiver for our child has required me to find a balance between both worlds—an ongoing challenge. It’s been challenging, but I remain determined.